GBI Experts was born in Costa Rica more than two decades ago, from a simple idea. Maps tell powerful stories about people, places and business, and those stories should guide real decisions.
What started as a small geospatial consulting company has grown into a specialized partner in Location Intelligence, GeoMarketing and spatial business analytics. Helping utilities, retailers, financial institutions, industrial operators and public sector organizations across the Americas turning location data into better decisions.
From day one, we decided to stay close to our customers. We do not hide behind dashboards or complex jargon. We sit next to decision makers, translate data into plain language and help them turn maps and numbers into confident, real-world decisions that stand up inside their organizations.
We are proudly based in Costa Rica, operating paperless offices powered by solar energy and deeply engaged with our local communities.
Over the years, projects in more than a dozen countries have shown us one clear thing. The challenges our clients face do not stop at borders, and neither should the support they receive.
That is why we created a US-based LLC as a sister company and expansion branch, to better serve the United States market while staying true to our roots and making it easier for US-based teams to work with us.
This structure allows us to be closer to our North American customers, respond faster and integrate seamlessly into their procurement and compliance processes, without losing the personal touch and continuity of a family company.
Think of it as one GBI family with two homes. Costa Rica and the USA, working as a single team on your side. Depending on your location and internal policies, we can operate and invoice through the entity that is most convenient for your accounting and vendor management, while you always work with the same GBI team and standards.
Over time, our work naturally expanded beyond geospatial analytics into the broader world of data, equipment and industrial support. We now support projects ranging from sociodemographic data and location analysis for brands like McDonald’s and Walmart, to field data collection for wind farm design, to Geomarketing studies that guide retail expansion at national and metropolitan scales. Today, GBI is a small but powerful group of connected divisions.
GBI Experts. Geospatial & Location Intelligence
We design and deliver tailor-made GeoMarketing studies, Location Intelligence projects, GIS implementations and spatial BI solutions. From store network optimization and territory design to risk maps and accessibility analysis, everything we do aims at actionable intelligence that your team can act on, not just “pretty maps”.
GBI Industrial. Procurement, Chemicals and MRO
Through our industrial arm, we support utilities, industry and infrastructure clients with the practical side of operations. specialized chemicals, cleaners, lubricants, dielectric, food grade products, software and more. We understand the reality in the field: poles, substations, shops, plants, warehouses. And we help you get the right products, in the right quantities, at the right time, aligned with your safety and reliability standards.
Strategic MRO (coming soon). US Digital Hub
As part of our US LLC growth, we are building Strategic MRO a digital-first platform focused on Maintenance, Repair and Operations products for North America. It will combine our experience in industrial procurement, our partner network and our geospatial mindset to offer smarter product discovery, cross-referencing and bundled solutions that save engineering, maintenance and purchasing teams time and effort.
All of this is tied together by one idea. Make it easier for you to work, decide and grow by combining data, high quality products and human support that stays with you through implementation.
Finally, we have organically developed two sub-areas. First, our Geotargeting services, where we use our Location Intelligence reports and studies to optimize advertising campaigns and hyper-targeted geo-campaigns across digital and offline channels. Second, our Utilities sub-area, with more than 18 years of experience serving electric cooperatives and state-owned utility companies, we understand this niche deeply and support it in multiple ways, from geospatial analysis and field data to specialized chemicals and software.
We are not a giant corporation and we like it that way. Being a lean, family-led company means you always know who is behind the email, the map or the quote. It is a real person, not a ticket number. Plus we are cost wise, we recognize the uncertainty in present World situation and everybody needs a friend that can lend a hand. We lower prices, by lowering margin not quality. In this way we both win. We get a long-lasting customer relationship and you get a great service/product at a conscious and fair price.
How we do it?
Many of our customers have worked with us for years, across different roles, companies and countries. They stay because they know we care about their projects, their constraints and their success, and because we treat them as future friends, not just clients.
When you work with GBI, you are never alone with a PDF report or a catalog link. We stay involved through your internal meetings and decisions, so your team has a partner, not just a supplier.
Over the last 20+ years we have learned that cool maps, sophisticated reporting or impressive product lists are not enough on their own.
What actually makes a difference is how we stand next to you when it is time to decide.
We start by learning your business, your geography, your constraints and your goals. We ask questions, we listen carefully and we adapt our approach to your reality.
Whether it is a Location Intelligence project, a GIS implementation, a GeoMarketing study or an industrial supply plan, we build only what is practical and useful for you, not what looks good on a slide.
Our role does not finish when we deliver a map, an analysis or a quote. We interpret the insights with you, review options, adjust and help you choose the most informed path forward.
We look for long-lasting relationships and mutual support. If we see a better or more cost-effective option for you, even if it is simpler for us, we will recommend it. Your trust is more important than any single project.
We know that. Same clients are satisfied with any of those questions answered positively, which we sure can do. YES. But, the real power of Geomarketing, geotargeting or a geo-business intelligence / spatial BI service is to ultimately support the Decision makers. We provide insightful custom reports, geo-based marketing campaigns and ads or help implement GIS departments from scratch.
Another key difference is that we are customer-centric, and only recommend what’s best for you. We provide actionable intelligence, not only software or reports. Every product or service provided by GBI Experts is tailor-made to each client and supported by our Customer Service team and expert advice.
A little more
about us.
We care about our World, we are a paperless and environmentally aware company. We use renewable energy from Solar Panels at our offices, we have a year round volunteer program for beach and river cleaning plus we donate to the Banco Ambiental Foundation. Our team and specially our director, also volunteers and leads the National Wallball Assoc. providing training for Public School Physical Education teachers (over 300 in the last 5 years) and has provided materials (balls, training, teaching manuals) for over 350 schools from the 7 provinces across the country.
We put our values into action in everything we do. from data projects to product sourcing and community work.
These are the values you can expect from us on every project.
Trust. We do what we say, and we protect your information and your interests.
Usefulness. If it is not useful for your decision, we refine it until it is.
Resourcefulness. We always “find a way”, even with complex or limited data and tight timelines.
Courage & Integrity. We tell you what the data and experience show, even when it is uncomfortable.
Passion. We truly enjoy maps, data, software and helping teams grow. We play to win together with you.
We are also committed to the environment and our communities. we operate as a paperless, solar-powered company, volunteer in beach and river cleanups, support Banco Ambiental Foundation and lead sports initiatives for public schools, including training and equipment for hundreds of teachers and institutions across Costa Rica.”
If you are looking for a partner who mixes geospatial intelligence, industrial know-how and real human closeness, we would be honored to meet you and learn about your context.”
Tell us what you are trying to solve. A location decision, a store network redesign, a GIS challenge, an advertising campaign to optimize, a chemicals requirement or an MRO need. We will explore it together, and we will enjoy finding a practical, cost-conscious solution that works for your team.