A Location Intelligence Report is a comprehensive analysis of customer data, leveraging big data to identify patterns and trends related to location. It uses maps, graphs, and other visualizations to showcase valuable insights.
This report combines customer information with their location data, creating a comprehensive picture of their activities.
Data is presented through easy-to-understand maps and graphs, revealing key patterns and trends.
The report provides actionable insights that can be used to optimize marketing strategies, improve customer service, and expand business reach.
CHECK THIS REAL-LIFE LIR (LOCATION INTELLIGENCE REPORT) from a convenience store “Circle K” in California.
Understand the age, gender, income, and other key demographics of your customer base, enabling targeted marketing.
We have different level of LIR Location Intelligence Reports, from concise report up to full blown Geomarketing Studies, that includes several LIR reports to analyze Retail Store Networks.
Discover areas with high customer density, identify key traffic patterns, and pinpoint ideal locations for new businesses or expansion. GBI can help you with your expansion plans.
Identify where your customers come from, revealing the geographic areas most likely to be your target audience.
Compare your zone of influence with competitors, revealing opportunities to target specific customer segments.
Identify the best Opening hours and staffing with in-store patterns of visitation. Yes, even from the competition.
Measure the effectiveness of your marketing campaigns by analyzing the origin of customers who visited your store.
Gain a deeper understanding of your customer base. This data can be used to target marketing campaigns, tailor product offerings, and optimize store locations. Is your store local, regional or passing by???
Map Visualization
Heatmaps and pinpoints on a map show customer density, identifying areas with high concentration.
Graph Visualization
Bar graphs and pie charts show travelling patterns, distance willing to travel, and other key insights. Show customer Demographics, among other variables.
Interactive Maps
Interactive maps allow you, zoom in on specific areas, and gain deeper insights.
Focus your marketing efforts on areas with high customer concentration, maximizing ROI.
Identify ideal locations for new stores or expansion based on customer density and competition.
Increase revenue and market share by understanding customer needs and optimizing your operations.
Improve customer satisfaction and loyalty by offering tailored products and services based on their location and preferences.
Leverage the power of location intelligence to make data-driven decisions that drive business growth. By understanding your customer base and optimizing your strategies, you can achieve a competitive advantage and reach new heights of success.
The “LIR” Location Intelligence Reports are done PER LOCATION. But we can do multiple locations as well. Plus if you want a BIGGER Picture, we can include all data in to a full Geomarketing Study (GIS style) with multiple layers of information for all the Coverage Area of your network of stores.